Monday, September 30, 2019

2nd millennium Essay

1. Why do we need to study literature? * Literature is filled with ideas that need to be explored. * Literature helps us to see our world in new ways. It brings us to a deeper understanding of life. * It is important to study literature since when we begin the study of literature,we find it has always two aspects,one of the simple enjoyment and appreciation and the other of analysis and exact description. See more: Foot Binding In China essay Usually what happen when we go through literature in our classroom either by ourselves or teacher use to teach one thing matters very much and that is the importance of literature for students. The first significant thing is the artistic quality of all literature. All art is the expression of life in forms of truth and beauty or in another word which exist in this world and which remain unnoticed until bought to our attention by some sensitive human soul same like the delicate curves of the shell reflects sounds and harmonies too faint to be otherwise noticed. In the same pleasing,surprising way,all artistic work must be a kind of revelation as architecture is probably the oldest creative work of arts and yet we still have many builders but few architects,that is,men whose work in wood or stone suggests some hidden truth and beauty to the human senses. It is a prevalent opinion that literature is like all arts is mere play of imagination,pleasing enough like a new novel without any serious or practical importance. Nothing could be farther from the truth, Literature preserves the ideals of a people and these ideal are love, faith, duty, friendship, freedom and reverence which are the part of human life most worthy of preservation. * To know the beauty of creation, to know about human evolution, to know the various cultures & civilizations, to be compassionate, to understand human values and concerns about other earthlings, to enjoy the fine art of writing, to learn how to express in simple words, to converse politely, to respect the ignorant and the learned, and so on. * Without literature there would be no reference to the past. 2. Define literature * (from Latin litterae (plural); letter) is the art of written work. The word literature literally means â€Å"things made from letters. † Literature is commonly classified as having two major forms—fiction & non-fiction—and two major techniques—poetry and prose. * Literature may consist of texts based on factual information (journalistic or non-fiction), a category that may also include polemical works, biography, and reflective essays, or it may consist of texts based on imagination (such as fiction, poetry, or drama). Literature written in poetry emphasizes the aesthetic and rhythmic qualities of language—such as sound, symbolism, and metre—to evoke meanings in addition to, or in place of, ordinary meanings, while literature written in prose applies ordinary grammatical structure and the natural flow of speech. Literature can also be classified according to historical periods, genres, and political influences. * Important historical periods in English literature include Old English, Middle English, the Renaissance, the Elizabethan era of the 16th century (which includes the Shakespearean era), the 17th Century Restoration period, the 18th century Age of Enlightenment, the Romanticism of the early 19th century, the later 19th Century Victorian, and 20th Century Modernism and Post-modernism. Important intellectual movements that have influenced the study of literature include feminism, post-colonialism, psychoanalysis, post-structuralism, post-modernism, romanticism, and Marxism. 3. What are the different general types of literature? *

Sunday, September 29, 2019

Odysseus as an Epic Hero

Odysseus as an Epic Hero In an epic poem, epic heroes exist. An epic hero, an important figure from a history or legend, has to relate to society. By having similar traits as humans, people will look up to the hero. In the epic poem, Beowulf, the epic hero, â€Å"Beowulf†, has the ability to die. Since he has this trait, he relates to the civilization and they look up to him. The â€Å"Odyssey†, another epic poem, has a hero also. Odysseus, the hero in the â€Å"Odyssey,† fits a model of an epic hero because he has the important traits of an epic hero and relates to society.His traits include the ability to feel fear, his cunning, and physically impressive traits. Odysseus fits the model of an epic hero because he feels fear. The epic hero cannot relate to society unless he has the ability to feel fear. In having something to lose, the epic hero must demonstrate courage by overcoming the source of his terror. Odysseus experiences this terror mentally and physical ly, he faces it, and ultimately overcomes it. As Polyphemus, the Cyclops, speaks, Odysseus and his men feel â€Å"a pressure† on their hearts, â€Å"in dread / of that deep rumble and that mighty man† (246-7).Odysseus and his men face the possibility of death when the encounter the Cyclops. Odysseus’ actions show his humanity because of his ability to feel fear mentally. He also expresses his fear physically when he raises his hands in supplication to Zeus, crying out â€Å"lifting our hands to Zeus, / powerless, looking on at this, appalled† (284-5). Because Odysseus experiences fear physically and mentally, he relates to his men, Greek society, and the reader. Like all men, Odysseus must face his fear in order to overcome it. As Homer says, â€Å"Now, by the gods, I . . . cheered my men along with battle talk / to keep their courage up: no quitting now. . . . So with our brand we bored that great eye socket / while blood ran out around the red-hot barà ¢â‚¬  (368-83). In this case, Odysseus and his men use physical force to conquer the Cyclops. In doing so, he secures safety for his men and motivates them to face other obstacles on their journey. Having faced and defeated Polyphemus, Odysseus shows that he fits the true epic model of a hero. Odysseus demonstrates how he fits the replica of an epic hero because of his cunning. An epic hero associates with the society around him because of his craftiness and cunning. Odysseus displays this by getting out of dangerous ituations, leading his men out of danger, and using flattery. Odysseus and his men, trapped in a cave, needed to get out so they could live. He drew on all his â€Å"wits, and ran through tactics, / reasoning as a man will for dear life, / until a trick came† (418-20). To get out of the cave, he tied himself and his men to the underside of each ram. Clever Odysseus shows his men how cunning can get you out of dangerous situations quickly. He expresses cunning an other way by leading his crew out of danger. He does this by keeping his men away from eating the Lotus flower that made them forget their homeland.To save them, he drove them â€Å"to the ships, / tied them down under their rowing benches, / and called the rest† (211-13). This showed his cunning saved his men. Thus, a good captain and epic hero, like Odysseus, should have a cunning personality. Calypso, the goddess nymph, trapped Odysseus on her island. He uses his cunning to flatter her into letting him return home. He does this by telling her â€Å"My lady goddess / †¦ my quiet Penelope / †¦ would seem a shade before your majesty, / death and old age being unknown to you, / while she must die† (114-17). His ability to flatter Calypso led him of the island and allowed him to go home.An epic hero would need all these examples of cunning to survive and lead his men. To become an epic hero, it would help if he had physical strength, accuracy, and impressive lo oks. Odysseus shows he has strength when he â€Å"so effortlessly / †¦ in one motion strung the bow† (1190-91). Odysseus could only string the bow. No one else could because of the heftiness of the bow. A hero must have accuracy. When Odysseus says, â€Å"Now watch me hit a target that no man has hit before† (1225) and hits the target, he proves that has accuracy. Odysseus and the other epic heroes should have impressive looks.According to Telemachus, Odysseus’ son, Odysseus looks like â€Å"one of the gods who rule the sweep of heaven† (1001-02) and stands â€Å"like one of the immortals† (1019). Since he has these traits, it proves that he exemplifies an epic hero. Odysseus has proved that he fits the model of an epic hero because of his traits and how he associates with the society. Because of all these traits, he can finally get home. This becomes very important because he needed to accomplish his goal, to get home. Works Cited Homer. â₠¬Å"The Odyssey. † Austin, Texas: Holt, Rinehart and Winston, 2003

Saturday, September 28, 2019

Service Learning Reflection Essay Example | Topics and Well Written Essays - 1000 words - 1

Service Learning Reflection - Essay Example the meaning of service learning remains relatively the same, more and more exposure to the practice results in improved experiences and enhanced links between formal instructions and principles and community service in the real world. The Wilson Home Care takes part in the Annual Hawaii Senior’s Fair. This year’s theme was â€Å"The Good Life Expo†. This was the 28th Annual Senior’s Fair, and Wilson Home Care, just like it always does, had a booth at the expo. The event was held on the 28th of September, 2012. For my research project, I attended this event as a volunteer at the Wilson Home Care’s booth from 12:00pm to 4:30pm. As a volunteer, I provided free blood pressure checks to the community alongside other volunteers and Wilson Home Care’s personnel. The day was busy as many Senior Fair commuters wanted to have their blood pressure checked. Based on the community outreach event, my personal experiences in nursing practices have substantially improved. Theories and principles that are presented in class lay a strong ground upon which real world services are offered (George, 2011). Applying these principles may prove to be challenging at first, but as one moves on, they become relatively easy to deal with. Personally, the one-on-one interaction with the community offered me an opportunity to realize just how much nursing practices are applicable to the society. Community members that were present enjoyed the services that were offered at the Wilson Home Care’s booth. Community members who had their blood pressure checked were happy to know that their health status was being examined and that the results would help in monitoring the progress of their health in relation to the level of blood pressure. Having my efforts and services appreciated was both inspiring and encouraging. This experience made me realize the extent to which my services are needed in the community. Nursing practices are highly demanded in the society, and so are nursing

Friday, September 27, 2019

Philosophy Essay Example | Topics and Well Written Essays - 750 words - 23

Philosophy - Essay Example This indicates that giving names limit the existence of a being or something. And because Taoism believes that the flow of the universe keeps the balance and order in the world, then the first section signifies that the flow of the universe started from the nameless creator and naming the creator would disrupt the balance of the universe since the nameless creator was the one who created everything. The nameless creator, thus, is the beginning of all things and without this beginning, it is not possible that the universe will flow freely as it is. The first section also discusses the two important themes of the book, the connection of the source of life and the manifestation of life. The source of life is the nameless creator, the manifestation of life is the mother of all existing beings. The difference between the unseen and the seen forces of the universe is presented in this section. The unseen is the nameless creator and the seen is the mother of all existing beings. Their connection with each other is defined as existing with each other. One cannot exist without the other since the foremost is the source of life and later is the manifestation of the life that the source has created. Without the manifestation of life, then it doesn’t make sense that the source of life created everything because there will be no physical form to it. Without the source of life, then there would be no manifestation of it. Therefore, one cannot exist without the other in discussing the beginning of all things. Understanding the existence of life is then presented as understanding the source and manifestation of life. It states that the source of both the nameless creator and the manifestation of life came from a single source but with different names, thus, understanding both would allow one to know the deepest mysteries of life. The way to the inner, which is the

Thursday, September 26, 2019

Evaluation of the Visual Environment Essay Example | Topics and Well Written Essays - 750 words - 1

Evaluation of the Visual Environment - Essay Example Knowledge of these properties makes it possible for people understand, analyze and design interactions between objects, surfaces and light. The difference in the behaviour of light on different surfaces defines its properties. While discussing the various properties of light, this essay will consider a bathroom and how light behaves on different surfaces in the bathroom. Bathrooms differ according to people’s tastes and preferences; while some are small, others are large. However, a typical bathroom approximately measures 2.5 meters in length by 1.5 n in the breath. Although the finishing of bathrooms differs substantially, this paper will consider a standard bathroom with white walls, furnished with white tiles and a grey floor. From the ceiling is gypsum fitted with warmly lit bulbs to offer adequate light for the person bathing. A door made of transparent glass opens to a hallway fitted with a dressing table made of marble on one side, with a huge mirror standing on one side of the table. Different things stand on the table, with a glass vessel holding a couple of bathing soaps, ointments and apparatus. A dark curtain ensures the privacy of the person bathing. In the bathing cubicle, fitted on three walls are mirrors standing from the floor to the top of the ceiling. Light naturally travels in straight lines and as such behaves differently whenever it lands on different surfaces (Vandergriff, n.d). While some reflect light in the bathroom, others absorb it, others refract and others transmit light. Mirrors are made of extremely smooth surfaces and as such, they reflect light at the same incidence at which it lands on the mirror. Whenever light hits a mirror, it bounces off, and as such, this forms the image that people see whenever in front of a mirror. While the mirror reflects light due to its smooth surface, tiles do not form images since their surfaces are not as smooth.  Instead of tiles reflecting light at the same angle at which it lands on their surfaces, they reflect it at different angles, a reason why there is no resultant image from these surfaces.     

Wednesday, September 25, 2019

Supply Chain Management and Logistics Assignment

Supply Chain Management and Logistics - Assignment Example The researcher states that developing an interest in logistics benefits should be the sole interest of Toyota logistics sector, which is portrayed by an absence of professionalism. The criteria for selecting a logistics administration supplier are evolving. Clients have exchanged their center at least conceivable costs for administrations to unwavering quality. Because of the business shift from the expense, determined to quality-determined within a brief period of time, the systems for logistics administration suppliers need to incorporate more adaptability, better value security, higher transparency and expanded professionalism, keeping in mind the end goal to meet the tests. The move methodology created supply fastens to end up more dynamic, reflecting the flimsy additionally very guaranteeing business. Partnerships with outside accomplices, co-operation, and joint stock organizations are currently the way to go through. The new supply chains are a mixture of novel components join ed with old various leveled plans of existing connections and associations. Toyota should adopt Omni-channel systems by focusing to change organization which is the execution of developments relating to heightening delivery. The way to go is Omni-channel configuration, which is propelling impact of having attributes and information open over all channels. The organization incorporates leveraging customer experience chances, process upgrades, and a new arrangement for adoption. One explanation behind changing supply chains are new circulation methodologies, which are controlled by expanding client administration desires, developed business sector scope, immediate channel structures, long-haul channel connections, and developing gainfulness, stabilization, and vindication. Directors should unequivocally characterize the aspects and necessities of any key organization. Exact methods and guidelines must be created with the goal, control, and consistency of yield increment across all the departments.

Tuesday, September 24, 2019

Introduce what the Hurricane is to element school students Essay

Introduce what the Hurricane is to element school students - Essay Example to 600 miles across and have strong winds spiraling inward and upward at speeds of 75 to 200 mph.† This kind of weather usually enters what is called an Area of Responsibility and lasts sometimes for more than a week because it is passing over the open ocean at the slow speed of 10-20 miles per hour. It usually moves in a counter-clockwise direction over the warm ocean waters in the Northern Hemisphere, but then moves clockwise when it is in the Southern Hemisphere. While the hurricane is passing over the warm water, it starts to gather heat and energy with the help of water evaporation which also increases the power of the storm. Remember our grandparents often telling us that there is a â€Å"lull before the storm†? That is exactly what happens before a hurricane unleashes its deadly winds and water over the population of an area. The â€Å"eye† of the storm is what our grandparents normally describe to us which is known to have light winds and fair weather. But the minute the storm hits land, this calm is replaced by heavy rain, strong winds, and large waves that come crashing onto land. This is what destroys our surroundings. The hurricane, which is known as a typhoon in the Western Pacific, tends to dissipate or disappear by weakening and drying up once it passes over large and long bodies of land. It dies because the storm feeds on warmth and water, without it, the storm will not be able to exist. Not all hurricanes are created equally though. That is why the Saffir Simpson Hurricane Scale helps our weather professionals determine the strength of the hurrican before it hits land. the warnings range from the lowest wind speed of Category 1 all the way to the destructive Category 5 hurricane. However, a hurricane is destructive regardless of the category because the destruction will rely mostly upon the areas hit and what hazards exist in that area (What is a Hurricane?). In the United States, we have what is called a Hurricane Season that lasts from May

Monday, September 23, 2019

Single European Market Essay Example | Topics and Well Written Essays - 1750 words

Single European Market - Essay Example Single European Market The Single Market is the European variant of the answer to the economic and technological challenges of the twenty first century and a basis for successful monetary and political integration. As a matter of fact the European Union has reached more than all the other integration groupings. Some of such groupings consider the European model as an example for imitation. Mutual opening of markets is not an easy task even for the safe and economically developed Europe. The idea to create a space without internal borders, comparable in the sizes with the USA market, has come more than fifty more years ago. And perhaps only the first step was rather unproblematic for the countries of the European community: the European Customs Union has been constructed in 1968 even before the planned term. But then they have to wait for almost twenty years for preconditions of completion of the Single Market formation. In 1985 the European Commission under the direction of Jacques Delors has issued the White Paper, a plan of elimination of internal protectionist barriers (physical, technical and tax) on the way of free movement of the goods, services, capitals and people. Proposals of the White Paper have turned out in the development of 282 regulations and directives, most of which has been accepted by December, 31st, 1992, that is to the official date of the Single Market formation completion. ... But the basis, which has been constructed, represented only a good skeleton for so-called "four freedoms". Construction of the Single Market proceeded. The EU institutions consistently revealed and eliminated loopholes in the national law and practice doing all possible to prevent any opportunity of state and corporate protectionism. Today the Single Market is already governed by more than 1500 directives and 400 regulations. The EU law-making has concerned with the newest goods and services, which mass distribution could not been predicted in 1980s. And it seems like there's no bottom to it. Most likely the construction of the Single Market will be conducted without a breach of continuity. While one set of tasks moves forward, the other one even more complex will certainly appear. According to the official reports (EUROPEAN COMMISSION, 2004) of the beginning of the decade, positive influence of the Single Market on economy of the member-states began to fade on a number of parameters. Therefore the fifth, the most arrogant expansion of the European Union of 2004 has been called to recover dynamics of economic parameters. And indeed in the process of the Single Market expansion on the East export-import opportunities of the EU were strengthened. For the period of 1992 -2005 the parameter of foreign trade has increased from 6.9 per cent up to 12.3 per cent of cumulative gross domestic product (GDP). Realization of the other project, the economic and currency union has made the freedom of movement of capitals full-fledged. Owing to active lawmaking during last seven years the price of trans-boundary transfers has fallen from 17 - 25 euro for each one hundred up to 2.5

Sunday, September 22, 2019

The Importance of Being on Time Essay Example for Free

The Importance of Being on Time Essay Time is a reality of life that is utterly inescapable. Like God, it is omnipresent as no matter what a person does; time will always run out for things to be done and tasks to be finished. The factory worker in a tire factory will always have to make sure that he reaches the production quota set by management, lest he be fired from the company. The lawyer will have to ensure that he finishes the entire research of the pleading in a civil rights case, lest he be scolded by the judge and compromise the case of his client. The student will have to wake up early, lest he be late for school and earn the ire of the school administrators for tardiness. The investment banker of Morgan Stanley will lose his clients to other investment banks if he misses the train for canoodling with his wife before leaving home. In all of these examples, a major contributing factor for all of their actions is being on time. However, like God, time is also one of the most underestimated things in life, taken for granted as though it is never important. This paper aims to justify the importance of being on time as part of the daily life of persons and even society. There are three reasons why being on time is important – efficiency and productivity, (missed) opportunities, and cordial respect to peers and superiors. Efficiency and Productivity   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Being on time is actually an economic decision which is based on the concept of maximization of scarce resources in the least possible amount of time. In a given time frame for production, an hour for example, being late for a few minutes is already tantamount to a lessening of the production output for an entire hour because those few minutes of lateness were spent on idle work unrelated to the production at hand, such as being in transit. For example, if a female textile worker in China arrived five minutes late as production of Ralph Lauren shirts starts factory-wide, her lateness may delay the entire assembly line of production, especially when the female worker occupies a specialized and indispensable function in the assembly line, such a quality control officer that inspects each and every shirt that is produced by the factory. As a result of the delay in the operations due to a single person’s lateness, the profits and production for the day of the company might decrease in comparison to days when the factory worker arrives on time or prior to the start of production. In this example, the simple lateness of a person compromised the operations of the entire company, resulting to less efficiency and productivity leading to fewer profits. Another example of such lack of efficiency and productivity is in the classroom setting, especially in the universities when professors can invoke academic freedom on the way they choose to teach, to the extent that such freedom is used as the paramount excuse for their lateness or even absence in lectures. If the lecture on constitutional law, for instance, aims to cover the entire concept and jurisprudence of the due process clause for the day, the lateness of the professor of around fifteen minutes for a two-hour class already short-changes the students of his class because instead of covering the entire planned lecture, the professor might either reschedule the latter part on another day, or lecture so fast to finish everything to the prejudice of the full comprehension of students of the lecture. More so, such lateness also takes its toll on the resources of the university as a good fifteen minutes is devoted not for academic learning but idly waiting for the professor to arrive. Multiply this to the number of professors who are frequently late and the number of times that these professors are actually late, it could stretch on for hours on end that the school’s resources are wasted. In both cases, lateness instead of being on time lessens efficiency and productivity not only of the single late person but the other interacting parties as well. (Missed) Opportunities   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   On a lighter note, being on time can determine the making or unmaking of a person, a group and even a people. The best example for this would be meeting deadlines for term papers and thesis in all academic levels. Many brilliant men and women have failed to graduate with honors or even failed to graduate at all for the simple reason that they failed to submit their papers on time. This does not speak simply of the final deadline but includes the submission of piece-meal parts of researches for the assessment of the professors and teachers as a delay even of the first part of a research or its draft can lead to cumulative consequences in the end, to the extent that many students would resort to procrastination through plagiarism, among many other things. On the other hand, being on time does not simply including arriving at the expected time but also pertains to being at the exact historical moment when destiny knocks on one’s door, as lateness and even early birds can jeopardize the seizing of opportunities for a person, a group or a people. Had the American liberation forces been late or too early when they set foot on Normandy, the history of the world might have been entirely different. Crudely too, if the geeky boy-next-door in a physics class delayed for another day the admission of love to his pretty classmate, the girl of his dreams might have soon gone steady with the high school jock. The point of this part is very fundamental – being on time, in the ways enumerated above, presents people with opportunities which they might soon miss or lose if they came even just a bit late or came a little too early. Cordial Respect to Peers and Superiors   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Finally, being on time gives the impression of cordial respect to peers and superiors to the extent that their time spent with the person on time is laden with trust, confidence and respect. It includes not only personal relationships but professional relationships as well, especially in sealing contracts and negotiating better terms for the company one represents. For example, the other party to a multi-billion dollar contract would more likely have better rapport and confidence to a person who comes flawlessly on time with all the documents prepared rather than a person late for the same corporate meeting because a person on time tacitly accords good faith and cordial relations to the other party by simply being on time.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In all of these, the three reasons above suffice to convincingly prove the importance of being on time, not only in simple social-anecdotal terms but also insofar as presenting the economic side of being on time. In the ultimate analysis, there actually no need to problematize and even embark on such a discourse on the importance of being on time. Such a trait should already be inherent in men and women who value people other than themselves. While lateness per se is really hard to eradicate especially when excuses are valid, lateness should be more of a very strict exception rather than a general rule, especially among young people who usually do otherwise. Be on time, and things will definitely get better in the long run, in all aspect of a person’s life.

Saturday, September 21, 2019

Economic Booms of China and India Essay Example for Free

Economic Booms of China and India Essay It has been well known that China and India are having an economic boom whilst the west is in a recession. The question is whether China and India are going to slip into a recession as their rate of growth is thought to be â€Å"unhealthy†, this would put the western countries back into recession which is a very worrying prospect for a slowly recovering western world. China’s GDP (growth domestic product) is now over $4,211 billion a growth from $53 billion in 1978. China is between a LEDC and a MEDC and is growing at a extremely fast rate which is thought to be â€Å"unhealthy†. China’s main port (which there are 200 of) are growing at a huge rate which cannot be sustainable the Port of Shenzhen is growing at over 25% annually to provide the world which China made products. The port is home to 39 shipping companies who have launched 131 international container routes. There are 560 ships on call at Shenzhen port on a monthly basis and also 21 feeder routes to other ports in the Pearl River Delta region. China just had a deceleration in growth which worried the whole world. The slowdown can be blamed on a variety of factors. Chinas government was aiming for a slight deceleration, as it tried to tame its real estate boom and rapid inflation. While the rate still is allot faster than the growth in the United Kingdom, it marks an uncomfortable soft patch for China. Over the last three decades, the country has barrelled ahead at an average of about 10% a year. This shows that the â€Å"unhealthy† growth of China of an average of 10% will eventually slow down and bring the whole world into a very bad recession. The economy of India is the eleventh largest in the world by nominal GDP and the third largest by purchasing power parity (PPP). The country is one of the G-20 major economies and a member of BRICS. On a per capita income basis, India ranked 140th by nominal GDP and 129th by GDP (PPP) in 2011, according to the IMF. However India’s economic growth is also much higher than it is in the western world but I believe their growth is much healthier than the growth in China. India’s industry only accounts for 28% of its GDP whereas in China that number is much higher. China and India share many similarities as they are both growing at a huge rate but China’s growth is mainly in industry which is much less sustainable. China is also relying on  the fact communism remains strong and doesn’t crash because if it does wages will rise and put western countries in recession. India designs much more unique high quality products which is much more sustainable than China’s large scale low quality batch production which is much less sustainable and that is the reason I believe that China is the biggest threat to the western world. I believe that China is the biggest threat to the western countries and would put the whole world into recession. Therefore I believe the countries should stop relying on China so heavily because China controls the whole world. If China did not believe in something a county did it could stop the exports to that country which would hugely affect that country. Therefore I believe that it is a threat to the west. I do not believe that India is YET such a threat as China but in less than 10 years I belive it may be just as much of a problem as china.

Friday, September 20, 2019

The Education System In Mauritius

The Education System In Mauritius Education has been free for the secondary level since 1977 and for full time undergraduate level at the University of Mauritius since 1988. The State provides adequate funding for education, occasionally straining tight budgets and even subsidizing a great part of the expenditure in grant aided secondary schools, that is, schools under the control of privately owned institutions. With universal primary education being achieved in the 1970s, free education in 1977, and legislation making education up to 16 years of age compulsory, the challenges policyà ¢Ã¢â€š ¬Ã‚ makers have had to face have related to broadening access at the higher education level, improving quality, and strengthening the management of the sector (while ensuring equity). The financing of higher education is basically via the government and students/parents. Students enrolled in public higher educational institutions are funded to a very large extent by the government. Students enrolled in local private higher education institutions and those in overseas institutions pay the full cost of their education. The key factors influencing the quality of higher education are the quality of faculty, curriculum standards, technological infrastructure available, research environment, accreditation regime and the administrative policies and procedures implemented in institutions of higher learning. The overall vision of government was spelt out in the New Economic Agenda formulated in 2000. The main challenge was to move gradually away from traditional sectors to the services sector. The objective was to diversify manufacturing into higher value-added markets and to consolidate services (financial, ICT, etc.) as a fourth pillar of economic development. To attract new investment and to maintain the countrys competitiveness, a highly productive skilled workforce was seen as imperative. With a view to setting Mauritius on a higher growth path, the country has recognised the importance of developing higher education as a regional hub for high quality education and training, to ensure that the knowledge industry acts as a catalyst in broadening the Mauritian economy, and in providing the necessary support to the existing and upcoming sectors. There has been a dramatic paradigm shift in the development strategy mooted by the government. In summary, it has been accepted by government that the education system, especially higher education, needs to be re-orientated to respond more effectively. Higher education in Mauritius can be traced back to the establishment of the School of Agriculture within the Department of Agriculture in 1914, which became integrated into the UoM when it was established in 1965. However, it was only in post-independent Mauritius that several public higher education institutions were created, which were complementary to UoM. Over the years the higher education sector has become increasingly diversified. Pre Primary sector The Pre-primary sector traditionally catered for children aged 4 onwards and , since this year, for those aged 3. The NER currently stands at 94 percent, with the State providing a per-child grant of MR 200 (USD 6). Private individuals/ institutions make up some 80 percent of the educational provision in the sector. The following measures are part of policy developments to consolidate the sector: à ¢Ã¢â€š ¬Ã‚ ¢ Strengthening the institutional and regulatory framework for the provision of Early Childhood Care and Education. à ¢Ã¢â€š ¬Ã‚ ¢ Reduction of disparity among pre-schools. à ¢Ã¢â€š ¬Ã‚ ¢ Addressing the problem of out-of-schools pre-primary children due to absolute poverty. à ¢Ã¢â€š ¬Ã‚ ¢ Developing a National Curriculum Framework for the pre-primary subsector. à ¢Ã¢â€š ¬Ã‚ ¢ Ensuring readiness of all pre-primary school children for primary school. à ¢Ã¢â€š ¬Ã‚ ¢ Construction of pre-primary units in disadvantaged areas à ¢Ã¢â€š ¬Ã‚ ¢ Strengthening partnerships with parents through a Parent Empowerment Program. Primary sector Children are enrolled in primary school from the age of five and enter Standard (Grade) I and move automatically up to Standard VI. The system is competitive and a two-year preparation starts since Standard V up to Standard VI for the end of primary school examinations, the CPE (Certificate of Primary Education). The CPE is a national examination carried out in all the schools of the island following a grading system. Five subjects are compulsory English, French, Mathematics, Science, and History and Geography and the grading process is based on the 5 best grades obtained from these along with any one of the Asian/ Arabic languages. . Government has implemented several initiatives in primary schools of the country in order to improve CPE examinations results. One such initiative is known as the Zones dEducation Prioritaires (Z.E.P.). This initiative targets the schools with low performance over a consecutive period of five years and involves the whole school community: school staff, parents, NGOs, business and community-based associations in improving the school climate and results. Other recent initiatives have included the development of an Enhancement Programme to cater for students of Std III and IV providing several co curricular activities to support the holistic development of the child, and the introduction of ICT in the classroom through the Sankorà © programme where classes of Std IV are progressively being equipped with computers and interactive projectors. Secondary sector The CPE determines admission to a secondary college. Secondary schools are either State owned, grant-aided private schools, or fully private fee-paying schools. The child enters college in Form I and progresses through to Form VI, requiring seven years of schooling since there is a two year preparation for the Higher School Certificate/A-Level examinations. A major nationally devised curriculum has been developed for Forms I-III with the Secondary Curriculum Framework now in place since 2010. Students study for a broad compulsory curriculum up to Form III comprising English, French, Mathematics and the Social and Hard Sciences. When students reach Form IV, they have to choose at least six major subjects for their O-Level examinations in Form V. Subsequently, students have to specialise in 3 main subjects and 2 subsidiary ones for the A Level examination. The O-Level and A-Level examinations are carried out by the University of Cambridge through the University of Cambridge International Examinations, which devises the syllabus; prepares and prints the examinations papers and does the correction for most subjects. TVET (Technical and Vocational Education and Training) The main provider of the TVET program is the Mauritius Institute of Training and Development (MITD). The purpose of the MITD is to offer numerous technical programs to provide human resource training to meet the needs of the world of work at the middle professional level. The MITD also currently also provides courses at the level of National Diploma. The TVET sector is regulated by the Mauritius Qualifications Authority which also develops and maintains the national Qualifications Framework (NQF). Tertiary sector Tertiary education which started in 1924 with the College of Agriculture has since developed into a diversified system, composed of public, private, regional and overseas institutions catering for a wide range of courses and programmes. Tertiary education in Mauritius is characterized by a wide range of institutions with diverse characteristics. Some provide all levels of tertiary education in a range of disciplines while others focus their activities on only one or two areas at certain levels. A number of the institutions are overseas with their provisions made available through the distance education and mix mode. Within the public sector, tertiary education revolves around the University of Mauritius (UoM), the University of Technology (UTM), the Mauritius Institute of Education (MIE), the Mahatma Gandhi Institute (MGI), the Mauritius Institute of Training and Development (MITD) and the Open University of Mauritius (OUM). Overseeing the four tertiary education institutions (TEIs) is the Tertiary Education Commission (TEC) which, inter alia, has responsibility for allocating public funds, and fostering, planning and coordinating the development of post-secondary education and training. In addition to the above publicly-funded institutions (PFIs), a number of private institutions are presently delivering tertiary-level programmes, mostly in niche areas like Information Technology, Law, Management, Accountancy and Finance. Many of the programmes in the private sector are offered in collaboration with overseas institutions. Many Mauritian students also either go overseas or resort exclusively to the open learning mode in pursuing their higher education studies. The University of Mauritius The University of Mauritius (UOM) is a national University in Mauritius. It is the oldest and largest university in the country in terms of student enrollment and curriculum offered. The public universitys main campus is located at Rà ©duit, Moka. Her Majesty Queen Elizabeth II, who was accompanied by His Royal Highness the Duke of Edinburgh, inaugurated the University on 24th March 1972. Over the past decades, in response to the contemporaneous and emergent needs of the various sectors of the Mauritian economy, the university now has progressed from being a mostly in-service training institution to a fully-fledged university, concentrating increasingly on bachelors degrees, postgraduate programmes, research and consultancy. The universitys current strategic plan, Strategic Directions 2006-2015, has the following six strategic directions: Knowledge creation Knowledge diffusion Investing in resources Quality culture and good governance National, regional and international collaborations Community outreach The University of Mauritius has committed itself to continuous improvement and quality management. These are the actions that the university is trying to cater for: Ensuring relevance interact proactively with the world of work and the community to cater for emergent requirements while inculcating a wider sense of belonging to the university. Ensuring quality of teaching and learning enhance existing provisions for continuous improvement in the quality of teaching and learning, and work progressively towards the implementation of best practice. Strengthen research develop further the universitys research capacity and research management plan. Internationalize the university improve the international standing of the university and expand its role and programme of activities. Amongst Mauritian universities the UoM stands out both in terms of its dominance with regard to enrolment and it numerous pockets of excellence with regard to research. The UoM is the largest supplier of tertiary education locally, accounting for 22.2% of total higher education enrolment. Faculties Originally, the university had three schools, namely Agriculture, Administration and Industrial Technology. It has since expanded to comprise five faculties, namely Faculty Of Agriculture, Faculty Of Engineering, Faculty Of Law and Management, Faculty Of Science, and Faculty Of Social Studies Humanities. The faculties are involved in teaching, research and consultancy. It has also a Centre for Medical Research and Studies, a Centre for Distance Education, a Centre for Information Technology and Systems, and a Consultancy Centre. Following these on-campus developments and expansions, it resulted in a simultaneous increase in the number and in the diversity of programmes being offered, and the number of students enrolled. The programmes of the University are internationally recognized and include quality assurance mechanisms such as the external examiner system and affiliated with renowned Universities worldwide. There is a Quality Assurance Office which helps the University in maintaining and improving the quality of all its activities. There are various exchange agreements that have been established between the UOM and overseas universities. Students Union The Students Union, established in 1971, is run by and for the students. It work in the interest of students and regularly organize various activities. All students are members, the membership fee being included in the registration. Students are very dynamic in organizing extracurricular activities supported by the Public Relations Office.

Thursday, September 19, 2019

Legalizing Same-Sex Marriage Essay example -- Civil Rights, Homosexual

The issue of legalizing same-sex marriage is one of great controversy. There are some people who think that gay people have no rights and should never be allowed to marry. Other people believe that gay people are just like anyone else and should enjoy the same rights and privileges as heterosexuals do. People opposing gay marriage argue that a couple of the same sex getting married would redefine the word marriage, the purpose of marrying is to procreate, and they should settle for Civil Unions instead. I feel that all fifty states in the U.S. should allow same-sex marriages. Only in the states of, Connecticut, Iowa, Massachusetts, Vermont, New Hampshire, New York, California, along with the District of Columbia are gay couples allowed to marry. There are more states that allow first cousins to marry. Same-sex marriage is very important with gay couples and activists in today's society. One of the main reasons is that the primary purpose of marriage is procreation. â€Å"Because gay couples are unable to have children, they should not be allowed to marry† (Schiffen 495) If this is one of their strongest arguments, then marriage licenses should be denied to all couples who are unable to conceive, meaning: men and women over the age of seventy, infertile women, and sterile men. However this is not the case, which is why that argument is invalid. On January 1, 2002, a bill became effective to give members of registered same-sex and opposite-sex couples the right to adopt a partner's child. According to the American Psychological Associ ation, August 11, 2010 press release â€Å"American Psychological Association Reiterates Support for Same-sex Marriage† Research has shown that marriage provides substantial psychological and phy... ...vernment guarantees equal rights for all citizens. Works Cited Bidstup, Scott. "Gay Marriage: The Arguments and the Motives." 13 Oct. 2000. 1 Nov. 2011 Malone, John. "21st Century Gay" M. Evans and Company, Inc. 2001 Murphy, Jenny. Should Gay Couples Be Allowed to Marry? 3 February 2000 http://speakout.com/cgi-bin/udt/im.display.printable?client.id=speakout&story.id=1138b National Campaign for Same-Sex Marriage...Draws Political and Religious Opposition." CQ Researcher. (Vol.#)(1996): 420-423. Say, Elizabeth A. and Kowalewski, Mark R. Gays, Lesbians, and Family Values The Pilgrim Press. 1998 "Should Gay Couples Be Allowed to Marry?" Http://www.apa.org. 11 Aug. 2010. American Psychological Association. 29 Oct. 2011 .

Wednesday, September 18, 2019

Characterizing the Religious Encounter between Moravians and Saramakas

Characterizing the Religious Encounter between Moravians and Saramakas When Moravians in Germany sent three missionaries to Suriname in 1765 to witness to the Saramakas, two groups with unique and fundamentally different cultural, social, and religious beliefs and structures met. During the course of their stay, the Moravians were hounded by disease and disappointed by the poor reception of the gospel; meanwhile, the Saramakas were plagued with inter-tribal rivalries and poor relations with the white government officials and plantation owners, with whom they maintained an unsteady peace. These circumstances, as well as the many ways in which Moravian and Saramaka expectations and social behavior differed, created a barrier between the two groups. Because the Moravians entered Saramaka society in small numbers and with no pretense of using political force or monetary bribery (the latter of which the Saramakas would likely have accepted) to force conversions, the extent of their influence on Saramaka religion and culture was limited. Though there was s ome cultural exchange, including the adoption of European manufactured goods into Saramaka life and the adoption of some Saramaka medical treatments by the Moravians, for the Moravians and for the majority of Saramakas, the religious encounter was a meeting of mutually closed worlds. For a handful of Saramakas, including Alabi, an apparently true conversion took place. In addition to the few converts, there were a small number (Brother Wietz reports twelve in 1779) of Saramakas who came to Christian services regularly, and thus were interested in and perhaps persuaded to some degree by the missionaries’ message, but made no commitment to or identification with Christianity and c... ...vian presence certainly changed the lives of a few Saramakas, but did not make a great impact on Saramaka society as a whole. The missionaries who died or returned to Germany did not manage to build relationships with the Saramaka community as a whole and could not count Suriname as one of their fruitful mission endeavors. Conversion was rare, and the syncretism formed after the Moravians introduced Christianity was admonished by the Moravians themselves and short-lived in any case. The current presence of Christianity, or some syncretic form, among a minority of Saramakas is probably not derived from the Moravians. Though Christian stories and the Moravian presence will never be forgotten because of their importance in the life of the gaama Alabi, the importance of the encounter with Moravians is restricted to a specific place and time in Saramaka history.

Tuesday, September 17, 2019

Advertising Strategies in Sri Lankan Market

FMCG Product – Panadol Advertisement Most of Panadol advertisements are really consistent with Brand Identity . This advertisement also carries the brand identity well. When we analysis this advertisement, it is a reinforcement advertisement while educating customers how to use the product. Panadol is mass product but different advertising campaigns run to attract each segment such as middle class customers, upper class customers, children, elders and some sickness and general brand building advertisements. Each campaign is not badly affected on the other segment .If we compare this advertisement with Three wheeler driver and the self-employed mother advertisement we can understand the difference well. But all campaigns carry the Brand identity well. This advertisement was targeted upper middle and upper level customers who are educated enough to decide their OTC drugs without getting doctor’s recommendation. Non educated mother never do it without asking doctor. Brand is more prominent throughout the advertisement. Brand positioning is also well establish in this advertisement. Panadol is trust painkiller for many years in Sri Lanka and people believe it is best solution for small sickness.This advertisement also show the trustiness of happy mother with three children Consumer Insight Consumer insight of this panadol advertisement is that the mother is a family knows about her children well than any other person and mother’s caring is not compare with anybody else. Our mother knows how much we eat, how much we drink, what we need, what we like and dislike and children are so bonded with mother than father. Mother’s primary responsibility to care all her children. She is the family member who decide what and how much for each person.This insight is true in majority of Sri Lankan families. Even elder children are depend on their mother. Sometime, even father is depending on mothers opinion for this kind of situation. Advertising Idea Panadol wanted to use this insight and educate customer to use Panadol as OTC drug for their children without doctors’ prescription. But due to it is drug, they should use the perfect dosage. Therefore , the person who gives medicine for children should be well aware about this. And Mother is the perfect person for this. However, she should follow the age and weight of child to decide the dosage.With panadol box images advertisement well explain the dosage and benefits of the product.. Relevance to Brand and the Consumer It is relevance to brand and consumer both. By educating target customers how to use it as OTC drug, they can achieve the brand targets . it is the perfect way to use the panadol for children. We know for sure, for elders, two panadol is enough. But for children, the ml dosage is varying with the age and weight. Some mothers just do it as doctor prescribe only. But if you know the age and weight we can do it ourselves. This advertisement carry this message to consumer.Every mother knows the age of her children and weight with immunization record book. Further weight measurement for toddler and kids are primary responsibility of mothers. Therefore it is difficult to convince the message and consumer or parents are more confidence about what they give to her child. Use of Symbols and Colors Panadol is a mass product and their advertising campaigns are targeted for each segment. This advertisement was for middle, upper level customers , specially educated mothers to reinforce the brand. They are more forward to take own decision. The mother of the advertisement shows the target market well.Environment of the advertisement school children’s water bottle, and the house environment shows the target market precisely. Orange, red and mixed yellow has used to keep the brand constancy of brand colors. And blue, pink and green used to highlight the children for water bottles. Kitchen, and rack of medicine also indicate the middle and upper level consumers Product and brand is well established in the advertisement. Mother ( model ) is giving high attention to bottle of Panadol and box of panadol is highly emphasizing with the brand. That means brand and the product is the hero of the advertisement.Consumer Learning and Involvement It is a cognitive learning for consumers. They have to understand how to use the product. Before give panadol for little children ( specially infants and kids) mother or parents should know about exact dosage for their child. With the growth of child, dosage is changing. The chart of the box of Panadol well explain it and advertisement also try to get attention to that by high lighting three age limits with different dosage. This product is low involvement product. Customer do not need or research extensively before buying panadol. It is OTC drug more similar to FMCG products.However this advertisement is not fully emotional ad to create emotional feeling of customers.. It is educating custom er to think before use Panadol for children by showing how to use panadol for different age. Customer insight is used to bring the emotional feeling with showing mothers’ day today life extend to caring her children. Suggestions to Improve Overall this Panadol advertisement is good enough to educate target customers to use the correct dosage for children and it is mx of rational and emotional advertisement. However there are some improvements can be suggested as well.The model they use for mother is not preciously matching to target audience. If a mother has three children, she should be 30 plus ( average). And this model is too young for the real mother position. They have not use three children there. But use three water bottles and some cartoon dolls to explain about three children. They could use three children from different age limit with situation where they can use Panadol before going to doctor consultation. Such as small increase in temperature etc. Durable Product – Singer Washing Machine Buying a Washing Machine is a high involvement decision and Singer has done it is other way around.By using customer insight, they have convert this high involvement rational decision to low involvement and more convenience product similar to FMCG product as a gift giving with a surprise to wife. This advertisement is encourage the middle level consumers to buy a washing machine with easy payment option. Consumer Insight In Asian culture including Sri Lanka , middle class house wives are more indirect demanders. They never asking what they need from husband but to expect husband to understand all her needs and fulfill. House wife do all the home work and husband take the responsibility for earning and spending too.Sometimes Spending will do together. But due to wife is not earning, she is more towards to other way. However, every women love to have many electronic items at her home even though it is necessary or not. If we look at middle income level houses, ladies are more towards collecting those durable items. Advertising Idea This advertisement has used this insight of women and the culture to encourage men to think about their wives and fulfill their needs to have better family life. Advertisement shows the difficulty of women face at home which is not always visible to husbands due to they are away from home day time.But wife do great job with caring the come. However, middle income level people do not have the affordability for a washing machine. That is the main reason that wife also not demanding such expensive item, even though she love to have one. Advertisement offer the solution by offering easy payment option. Relevance to Brand and the Consumer Signer is not a premium brand but offer durable products. Therefore depending only on high income earners will not enough and all companies and brands who are in the industry is expending the target market with different approaches.Easy payment option is the best method to encourage this segment. It clearly explained the relevance of product and brand showing the requirement of the product for clothes cleaning. From the point of customer also, it is highly relevant. We all need to clean our clothes and when the number of family members is increasing, this is a major task of house wife’s everyday life. Use of Symbols and Colors This advertisement try to use symbols and colors to convey the message well keeping the brand identity too. To demonstrate the middle income level family they have use the urban flat house. The seriousness of washing and leaning is showing with extended family, wife, husband, one child and grand father too. House wife is well demonstrate, she is cleaning clothes alone and preparing meals and serving to family members. All others are waiting on dining table. Color usage of the advertisement is not very much effective. Blue, yellow and red used for clothes, but it is not consisted with the Singer Brand. To demonstrate the c onsumer insight, they have used the grandfather to create the credibility of the insight ( Ganu Kawada da hitha Kiwwe) Brand and the product is well established. The need of product is highly emphasizing.Showing the actual product and the brand, advertisement try to get the attention from viewers for the brand and product Consumer Learning and Involvement This area is debatable in this advertisement. Normally durable products are high involvement decision making and consumer learning also high. It should be cognitive learning of how to use, benefits, features etc. However , this advertisement is created based on totally consumer insight mention above arose the emotional feeling of consumers to think about house wife. Cognitive learning on this advertisement is to think about, how women think and their expectations.It is persuade to buy the product with easy payment system Suggestions to Improve As explained above , even though this is durable product, it has gone as low involvement product and use the consumer insight of surprising wife with gift giving. It is no argue, this insight is great to influence consumers. However, due to this is not a product which is just use and remove, it should be selected carefully. That message is not deliver through this advertisement. If it can explain the features of benefits, it will be more benefits for their buying decisions. It just say about easy payment method, but customer has to research about it.In that case it is high involvement decision. Further , they should use color in theme to distinguish the brand from other competitor brands. Because easy payment method is not a unique method for them, it is common to all other competitors too. They could use some nice song or music to remind the brand. Service Advertisement – Janashakthi Full Option Janashakthi full Option advertising campaign is encouraging customers to use the full option insurance which bundle some additional services. This campaign is integrated marketing communication campaign and Press advertisement is one medium which is extending from TV commercials.They have taken one last part of the TV commercial and emphasis the services they offer. Consumer Insight This entire campaign has built based on some unexpected difficulties in real life such as days without having daily income is more difficult, unexpected happing at special movement is really embarrassing our lives etc. Advertising Idea This entire advertising campaign based on this insight, when we have difficulties and missing something, our lives are not complete and we are not comfortable as well. Unexpected situations in life may not be avoided.We should have backup plans to make it easy when we face such a situation and insurance is one way to do it. Janashakthi full option offers some benefits to make customers life easy and great. Relevance to Brand and the Consumer Getting customer attention is very important for Brand and the product, motor insurance is highly competitive and need to keep consumers top of awareness is really value. This advertisement is reminding target customers having Full Option policy will make their life easy and great. Consumer also understand the need of insurance policy other than legal requirement. Happiness due to easy life is matter for everyone.Use of Symbols and Colors Usage of symbols to demonstrate the idea is great. They have taken the car rental driver went for wedding hire which is really important. Typical driverhas taken and insurance agents friendly service is well demonstrate with gentleman having hands on driver’s shoulders. Wedding car demonstrate the importance of the service. Color usage is really good by associating brand colors which is Yellow and Black. Logo and brand name is well establish, brand is hero not the models on ad. Services are well noted and contact number given for more information gathering. Consumer learning and involvementConsumer learning is just to get the fear of fac ing bit embarrassing situations and having the service remove their fears with happy face. Getting a motor insurance policy is little high involvement decision and they need to look at the core benefits and additional benefits they gain before take the policy. However, advertisement is not rational cognitive learning encouragement. It is feel advertisement with emotion and rational combination. Suggestions to Improve Due to Press advertisement, they could give more information to evaluate the service. Press is not like TV commercials creating great emotional feeling.Press is great to educate customers. When we look at this press advertisements, they just mention the services they offer and no much information given. Customer learning is less and if they need, they have to call and get the information. It is better to list the services with some good information to encourage customer to think and evaluate the service. Further this explain only one situation to make the fear on target customers, however, by using graphics , they could create different situations where we face difficult in real life. Combination of TV commercials. If they want to make only emotional appeal. It is the best way.

Monday, September 16, 2019

CASTLE’S FAMILY RESTAURANT: HRIS NEEDS ASSESSMENT Essay

Introduction Jay Morgan, an Operations and HR Manager for Castle’s Family Restaurant has asked Preston’s HR consulting firm for a HRIS application proposal that will reduce the time spent traveling between the Castle’s Family Restaurants eight restaurants in the northern California area and help him complete his HR tasks in a cost-effective manner while allowing Mr. Morgan to do part of his HR tasks from his office. The following paragraphs provide a business assessment, detailing the type and size of Castle’s Family Restaurant, the identified HR problems, and a HRIS needs assessment. I have concluded with a brief overview and closed with why a HRIS application is the right strategic choice for Castle’s Family Restaurant. Business Assessment Castle’s Family Restaurant is part of the restaurant industry which according to the National Restaurant Association (2013) is now 13.1 million employees strong, and expected to increase 9.8 percent to 14.4 million by 2023. Castle’s Family Restaurant’s mission is to promote customer loyalty by providing outstanding quality, service, cleanliness, and value and to promote employee loyalty through leadership training, promotion, benefits, and rewards. Castle’s Family restaurant currently employee’s approximately 300-340 employees of which 40% is full time; in the eight restaurants owned in the northern California area. Currently Jay Morgan is both operations  manager and HR manager for the eight restaurants in which time and money is spent traveling between the eight restaurants to manually complete each restaurants HR tasks. Sales have shown improvement over the past ten years since Castle’s Family Restaurant opened up their doors, but contin ue to struggle with employee satisfaction that accounts for the increased turnover rates the company has experienced in the past two years. It is the mission of the company to not only satisfy their customers needs but also their employee’s and therefore it is imperative that the necessary means be taken to decrease the increased employee turnover rates. Identified Problems Castle’s Family Restaurant’s concerns over the past two years are with the increased employee turnover rates. Even though sales have increased Castle’s Family Restaurant is concerned with future revenue and profitability, low workplace moral, and deteriorating product and service quality which are negative impacts from high employee turnover rates. In order to reduce turnover rates more attention must be given to employee training, promoting, benefits, and rewards. Right now Mr. Morgan is spending time and money traveling among the eight restaurants in order to manage scheduling, recruiting, hiring, payroll, and answering employee’s questions; leaving little to no time for developing the employee’s. By automating HR tasks Mr. Morgan can travel less, spend less, and have more time developing the employee’s which in turn will reduce employee turnover rates. Scheduling software can help automate the process of assigning the right number of emplo yees to perform the tasks that need to be performed on each workday and during each meal service. Workflow software will aid in the hiring process by allowing applicants to fill out applications online, upload documents, and allow criteria’s to be set weed out prospects. Even though one-on-one training is important, technology can be used to track the development of employees and also be used in ways of training videos and manuals. Automating payroll will reduce the time spent on them and help avoid mistakes that can lead to legal repercussions. Specialized software exists for both payroll calculation and tips reporting; which exist in the restaurant industry. Such software can help Mr. Morgan by automatically calculating payroll while remaining in compliance with the relevant legislation, make it easier to enter payroll data into databases where it  can be searched, and save time that would’ve been wasted on manual calculation. Payroll software can also help with ot her measures such as directly depositing paychecks into employees’ bank accounts. Though, I believe that each HR tasks listed above could benefit the company if automated, it is in the best interest of Mr. Morgan and Castle’s Family Restaurant to automate payroll to reduce errors and compliance issues and also free up some time which can be used for employee development. HRIS Needs Assessment Currently Mr. Morgan uses Excel spreadsheets and a computer application to print payroll checks. He spends on the average eight hours to process payroll for the approximant 300-340 Castle’s Family Restaurant employees. Without schedule software each manager at the eight restaurants have to print weekly schedules and make changes as necessary throughout the week; increasing errors. Mr. Morgan enters the schedules in the Excel spreadsheets which he relies on his knowledge of Excel to make the correct calculations. An automated time keeping system will track employee hours and pay hourly employees accordingly; it will also allow Mr. Morgan to import employee hours into payroll software which will compute the time worked; which saves Mr. Morgan time from having to manually calculate employee’s payments and deductions. Automated payroll is also a record keeper which the â€Å"IRS requires employers to keep employment tax records for a minimum of four years. Furthermore, the U.S. Department of Labor requires payroll records to be kept for at least three years† (Grace, 2014). With a HRIS application Castle’s Family Restaurant can connect all eight restaurants in the northern California area. HRIS will assist Castle’s Family Restaurant in two major areas: recording and recruiting. HRIS will allow the company to invest more time and money in their most valuable resource their employees. Conclusion It is without a doubt that Castle’s Family Restaurant is in need of Automating HR tasks in order to save time and money while keeping their customers and employee’s satisfied; because we all know that if the employee is not happy, neither is the customer. It is my suggestion that payroll be the first HR function to be automated. By Automating payroll time is saved,  errors are reduced; payments and deductions, and records are kept while keeping in compliance with state and federal regulations. Reference Grace, N., (2014). What are the Benefits of Automating a Payroll System? Chron. Hearst Newspapers. Retrieved from http://smallbusiness.chron.com/benefits-automating-payroll-system-2126.html National Restaurant Association. (2013). Jobs & Careers Powerhouse. Retrieved from http://www.restaurant.org/Industry-Impact/Employing-America/Jobs-Careers-Powerhouse

Sunday, September 15, 2019

French and Indian War Essay

The French and Indian War altered the political, economic, and ideological relations between Britain and American colonies. Ideologically, this War brought up resentment toward Britain this changed the political relationship between Britain and its colonists because the British were forced to unfairly tax them due to their debt. The French and Indian war transformed North America by only leaving the British and the colonists left in their region. Greedy as the British were they did not treat the colonists fair by taxing them lead to resentment that lead to the American Revolution. After the French and Indian War, North America completely changed. Before 1754 English, French, Spanish, and the Russians had a portion of North America that they had power over. After 1763 the French were completely left out and had no land at all. (Document A) This impacted Britain and American colonists politically because it lead to the Proclamation of 1763 where Native Americans believed that the white people were not allowed to settle in their land that they had inhabited for hundreds of years. (Document .B) Britain thought that with the proclamation everything would turn out great, but it did not it just angered the colonists. They were angry because they believed they had no freedom. After the French and Indian War, England had to pay off a huge debt that had been accumulating over the years. The only way they saw to pay this was to regulate trade meaning that they would have fully control and know who and what they are trading with, and to tax everything. Britain made these changes and angered the colonists even more because the colonists felt it was not fair that all of a sudden they started taxing everything. (Document F) Taxation had a huge impact on the economic relationship between the colonists and their mother country because many of these acts forced the Americans to ship their raw materials to Britain, only to later buy the finished products from them. Mercantilism was soon abandoned when the colonists rebelled. An act that really angered the colonists was the Stamp act. Colonists furious of these taxations used boycotting as their weapon, they practiced non-importation and non-consumption. Although hurting the colonists and the British, the British soon came to realize that they were not messing around.(Document G) Colonists coming together and boycotting these acts had a huge impact on the British ideological values. The colonists felt that taxation was another thing that they should be mad at the British for. It added more stuff to what was already going on. The colonists were already mad about the Proclomation and just taxing everything did not make colonists happier. The colonists soon came to understand that they had little to no freedom which lead to the idea of becoming independent. Thinking that they could stand on their own. They don’t need the British. (Document D) The French and Indian war brought up resentment toward the british this changed the political relationship between Britain and the colonists because of the taxation that the British put on everything. Colonists began to change their mindset from being one whole colony to believing that they could stand on their own and become independent thus leading to the Revolution.

Saturday, September 14, 2019

Book Report

The book under analysis is the work by Frey James My Friend Leonard. This choice was spurred by controversial reaction it provoked among the public and literary critics. This novel is, actually, a sequel to the book A Million Little Pieces published a year before. The genre of My Friend Leonard may be defined as a memoir though, as the author himself admits, it contains a certain degree of fictional elements. Frey James is an extraordinary figure in modern American literature. His own biography of a person who experienced problems with alcoholism, drug addiction, and even being a convicted criminal provides Frey with the manifold material which he successfully employed in the memoir. The main character of the memoir is obviously author’s namesake James who serves time in a prison. After jail release James returns to Lilly, his girlfriend, to Chicago but the life outside the prison is far from harmony. James finds his girlfriend dead after committing a suicide overnight. Being struck by this dreadful discovery the main character still does not go to seeds; he decides to stay in Chicago and takes up job of a bouncer in Chicago pubs. However feeling of rage and the weight of reality makes James be scared of relapse thus he appeals to his old friend Leonard. Since their meeting the story assumes its main plotline – the relations between two men, the relations which border upon the friendship and father-son bonds. Leonard is an Italian mobster who offered James to be his â€Å"stepfather† when they both where in rehabilitation: â€Å"I would like you to be my son.† Leonard gladly relieves his friend and â€Å"son† and helps him to get him on his feet. As the time lapses the scene of action together with the main character transfers from Chicago to Los Angeles. James changes his activity. Now he is a writer. He still maintains close relationship with Leonardo, who remains his faithful friend and tutelary father. The relations that develop between them are presented from deeply psychological side. The author aims to show the deep feeling of people who far from ideal figures still are human and exhibit the best example of the relations called friendship. The depiction of feelings expressed to animals is as masterfully executed as the feelings among humans. Thus while reading the passage where James takes his dog to the hospital to put it to sleep and the farewell scene makes the reader feel the same emotions. â€Å"The vet inserts the needle, depresses the plunger. Cassius yelps like a little puppy, my big tough pitbull feels the sting, I hold him as his blood courses through his veins I hold him as he stumbles, as he falls, I hold him as he dies. I look into his eyes and I tell him I love him and I’ll miss him and I’m so so so sorry. He dies in my arms and I hold him and I cry, I cry, I cry.† Returning to the main character and his friend Leonard we witness how their relations arise to its peak point and suddenly Leonardo vanishes. After insistent search James finally finds Leonard and learns that Leonard is gay, suffers from AIDS, and lives his last days. James remains with him and spends these few days near Leonard. Speaking about the mood left after reading the story, it is a deep impression created by its emotionality and at the same time this emotionality at some moments seems exaggerated not typically for that kind of genre. Nevertheless the style does not allow the story turning into melancholy narrative. Frey writes in short simple sentences, often neglects punctuation and thus creates easy reading that develops fluently. As a result we receive favourably distinguishable prose in the genre of memoir but with flavour of captivating fiction. Reference: Frey James (2005). My Friend Leonard. New York: Riverhead.

Friday, September 13, 2019

Building Corporate Brands and Strategic Alliances

The marketing management plays an important role in the success of a pany and in improving the revenue generation of an organization (Kotler et al., 2015). It is important for capturing the market in a limited span of time and monitors the demands of the customers (Kotler et al., 2015). The managers are responsible for identifying the current trends and convert them into suitable opportunities. The aim of this report is to critically analyze the petitive and marketing environment of the CQ University based in Australia. It would discuss the marketing environment of the university and evaluate different kinds of external opportunities of the University. CQ University Australia emphasis on engagement excellence and the equity, which has led to its phenomenal growth in terms of new campus, number of students, infrastructure, reputation and impact of the research (Cqu.edu.au, 2017). It is considered as one of the greatest universities of Australia and it was found in the year 1967. It was accredited full â€Å"university† status in the year 1992. The University has several campuses in and around Australia such as Brisbane, Cairns, Mackay, Sydney, Emerald and others (Cqu.edu.au, 2017). In the year 2014, the CQ University merged with CQ TAFE, which has brought more than 175 years of experience in the education and training delivery (Cqu.edu.au, 2017). The University has highest ratio of the students belonging to low socio-economic, Aboriginal and mature age backgrounds. The Marketing Directorate aims to generate more interest in the University and responsible for the recruitment of the students. It also aims to make the University a better brand (Cqu.edu.au, 2017). The University provides support as well as advices to all the faculties as well as various divisions. There are over 15.7 million people in Australia, who belong to the age group of 15 to 64 years (Abs.gov.au, 2017). Approximately 1 in every 5 people was enrolled in some form of formal study. A majority of the teenagers between 15 to 19 years old were enrolled in some form of study. In the year May, 2016, around 25% of the people (15-74 years of age) shared that their highest level of their educational attainment is Year 11 or below (Abs.gov.au, 2017). Only 41% of the people reported having a Bachelor degree or above qualification (Abs.gov.au, 2017). This is a low figure, which implies that there is a need to increase the number of educational institutions imparting higher education courses (Abs.gov.au, 2017). The people with higher levels of education are more likely to be employed while the persons with basic qualifications would find it hard to find an employment option (Hollensen, 2015). Australia has been through profound structural shift in the past few years. The Australian ec onomy would strive to evolve more in the ing years as part of demographic and economic developments. The University engages in a bination of both mass marketing and target marketing. In mass marketing, the University primarily follows differentiated marketing tactics. They offer specialized courses such as Business, Accounting, Education, Engineering. Health, Science and Environment, Transport and others (Cqu.edu.au, 2017). The primary target market for the University is the teenagers between the age group of 15-24 years and prises of domestic, international students (Cqu.edu.au, 2017). The admission process of the University is based on their educational background as well; as their level of education (Cqu.edu.au, 2017). The secondary target market of the University includes the single mothers, middle aged persons, apprenticeships and trainees (Ehrenberg & Smith, 2016). The University follows segmentation based on the differential marketing techniques. In this kind of target marketing, the University concentrates on two or more different market segments and tries to promote their b rand within these segments (Cqu.edu.au, 2017). The University offers wide variety of subjects for the students based on their level of experience and their educational background (Cqu.edu.au, 2017). There are different courses provided to the students such as Creative, Performing, Visual Arts, Engineering, Information Technology, Science and Environment, Service Industries, Transport Services, Psychology, Health and others (Cqu.edu.au, 2017). The price of the educational courses is affected by a number of factors such as placement, petition, service quality, institution’s reputation, facilities provided, education mode, institution brand name and others (McMillan, Kinnear & Babovic, 2015). The University provides loan facilities to aid the students. The University offers both full time courses and distance courses for the convenience of the students. CQ University is known as the best providers of flexible training and education content, which provides hundreds of educational courses (Cqu.edu.au, 2017). It also provides on-campus courses which involve â€Å"face to face† classes which are carried out in weekly basis (Cqu.edu.au, 2017). The University aims to achieve brand management, creative production and engage in the creation of advertising booking as well as recruitment campaigns (Cqu.edu.au, 2017). The University also engages in the digital marketing strategies, which involves integration in the digital media platforms (Cqu.edu.au, 2017). Australian Government aims to contribute to the creation of international sustainable education sector. The monwealth has r mended an increase in the budget for schools in and around in Australia (Khanna, Jacob & Yadav, 2014). However, the NSW government has announced a cut in the budget for public schools as well as non-government school sector (Khanna, Jacob & Yadav, 2014). The TAFE sector is facing funding cuts which has fostered increased petition in the private education provider.   The international education sector has major contribution in the Australian economy through the process of migration of skilled labor (Daley, McGannon & Hunter, 2014). There are several students who prefer to reside at Australia for the purpose of pletion of their studies. The higher education sector in Australia prises of the 37 public as well 2 private institutions and 150 â€Å"non-self-accrediting† higher education institutions in the country (Daley, McGannon & Hunter, 2014). There is an average 4.7 percent increase in student enrollment every year (Abs.gov.au, 2017). The social factors include the different demographic changes such as number of admissions, inability to attract suitable manpower, changes in educational qualifications and demand of specific courses (Demediuk & Armstrong, 2014). These include the changes in the equipments or standards required in the University such as puter systems, IT lab, projectors, multimedia and others that help in the dissemination of learning. The technological advancements and the level of technology adoption determine the level of petitiveness of the University. CQ University faces tough petition from its rivals who are operating in the same market and caters to the same target market (Nelson, 2015). Some of the close petitors include University of Sydney, University of Melbourne, Charles Darwin University, University of Queensland, Charles Sturt University, Southern Cross University and others (Nelson, 2015). The strengths of CQ University includes that it has full time faculty who use to take most of the classes at both the graduate as well as undergraduate levels (Cqu.edu.au, 2017). It has world class curriculum which is at par with the industry standards (Nelson, 2015). It has accessible location and provides loan services to the students for aiding them in the payment of the fees. The University has less funding in some of the departments and they lack financial support for the support of the faculty scholarships (Cqu.edu.au, 2017). They have degrees of understaffing in some of the departments. There are innumerable opportunities in the intellectual enrichment of the students ing from diverse backgrounds (Cqu.edu.au, 2017). The University can engage in more partnerships with the local employers so that the students can be placed at their final year. There is reduced government funding, risk of losing qualified faculty and the increasing petition from the different educational institutions of Australia (Nisar, 2015). There is a similar university which offers similar educational courses, which may affect the revenue generation of CQ University. CQ University engages in connecting with the stakeholders or the munities by maintaining strong partnership relationships that are productive. The brand positioning is done with the help of spreading reputation and trustworthiness of the brand- CQ University is responsible and professional institution (He & Balmer, 2017). The brand places itself well among their target audience and has strong brand associations. The marketing environment of CQ University is determined along with the prehensive marketing plan. The market summary as well as demand assessment of the University is being done. The segmentation as well as target market of the University is being done. The current marketing mix analysis is done along with the analysis of the external environment. The PEST analysis and the SWOT analysis of the University are done followed by the brand positioning analysis. This report would broaden the understanding of the marketing tactics of CQ University. Australian Bureau of Statistics, Australian Government. (2017).  Abs.gov.au. Retrieved 28 March 2017, from https://www.abs.gov.au Daley, J., McGannon, C., & Hunter, A. (2014). Budget pressures on Australian governments 2014.  Grattan Institute, viewed,  21. Demediuk, T., & Armstrong, A. (2014, March). Context of Higher Education and Its Implications for Quality Teaching: An Australian Perspective. In  Journal of the World Universities Forum  (Vol. 6, No. 3). Ehrenberg, R. G., & Smith, R. S. (2016).  Modern labor economics: Theory and public policy. Routledge. He, H. W., & Balmer, J. M. (2017). Alliance Brands: Building Corporate Brands through Strategic Alliances?. In  Advances in Corporate Branding  (pp. 72-90). Palgrave Macmillan UK. Hollensen, S. (2015).  Marketing management: A relationship approach. Pearson Education. Home - CQU. (2017).  Cqu.edu.au. Retrieved 28 March 2017, from https://www.cqu.edu.au Khanna, M., Jacob, I., & Yadav, N. (2014). Identifying and analyzing touchpoints for building a higher education brand.  Journal of Marketing for Higher Education,  24(1), 122-143. Kotler, P., Keller, K. L., Manceau, D., & Hà ©monnet-Goujot, A. (2015).  Marketing management  (Vol. 14). Englewood Cliffs, NJ: Prentice Hall. McMillan, G., Kinnear, S., & Babovic, N. (2015). prehensive universities and the role of the national TAFE system: the CQUniversity context.  About the research, 16. Nelson, R. R. (2015).  The rate and direction of inventive activity: economic and social factors. Princeton University Press. Nisar, M. A. (2015). Higher education governance and performance based funding as an ecology of games.  Higher Education,  69(2), 289-302.

Response paper Essay Example | Topics and Well Written Essays - 500 words - 17

Response paper - Essay Example In terms of genderization, feminist theories took a turn from studying female accessibility to technology, to examining the processes that developed technology as well as its female constitution. Presently, the feminist outlook on technology and the digital era is positive unlike its counterparts in 1980s reflecting a marked change in feminist theories of technology. De Lauretis seems to emphasize on the aspect of sexual difference throughout the paper as the concept was a prominent element of feminist writings during the 1960s and 1970s. Sexual difference is the idea that reinforces the differences between male and female, man and woman, as it creates a categorization that is an artifact, not of biology or sociology but of discursive constructs. De Lauretis has pointed several limitations of the term ‘sexual difference’ which includes its restriction on feminist critical thinking and recuperation of radical feminist thought to the bounds of one’s master’s wall (2). Then the author articulates the concept of gender as relating to technology as represented in various forms. McGraw’s paper on essentially â€Å"feminine† technologies explains rather novel concept of the term from a feminist perspective (13). Here, McGraw explains how certain female possessions such as bras, closets, collars, and bathrooms are â€Å"feminist† technologies because of their utility to women. While the word technology may engender necessarily male artifacts, McGraw explains how, a recognition of such things used predominantly by women will help us understand the technologies that were used previously. This will help us to expand our thinking of technology as not necessarily a piece of gadget that is electronic or digital but that which is of use to a particular section of the target users. In turn, this realization will help individuals to understand technology as not only comprising of male-oriented objects but merely anything that has been of

Thursday, September 12, 2019

Assess the difficulties confronting Americas response to the attacks Essay

Assess the difficulties confronting Americas response to the attacks of 11th September 2001 - Essay Example To safeguard people’s interests, new strategies and plans were required to be developed and enforced. Laws needed to be framed to make Americans feel safe emotionally, physically and politically. Therefore, the US Patriotic Act was amended and renamed ‘USA Patriot and Terrorism Prevention Reauthorization Act’. It was made more stringent and extra statutes included with wide ranging terrorists relating offences like deliberate and destructive activity against the state or its people resulting in loss of life or property, money laundering, surveillance and detention of people under suspect of terrorist activities etc. with capital punishment introduced. While such stringent measures are incorporated in the constitution, implementation is increasingly becoming tougher because of the multicultural fabric of the society in America. It is very important to understand the motivations behind the terrorism when engaged in counterterrorism efforts, mainly because today the terrorism has become high tech and spread globally, infiltrating the society to the extent that if not handled with cautious and premeditated techniques and strategies, involving the in-depth analysis of the socio-psychological background of the terrorist, it would be extremely difficult to take effective steps to countermand their intended actions, targeting the innocents and holding them to ransom. The general motives of the terrorists in this country and abroad involve coercive tactics and unlawful intimidation of the government bodies to force the government to accede to their vested interest regarding political, ideological or religious demands. Terrorists are people or individuals who commit intended violence against the innocents with the sole intention of harming the public and destroying the property in order to make them meet their vested political goals and religious fanatics’ demands. â€Å"For our terrorist enemies,

Wednesday, September 11, 2019

Relationship Essay Example | Topics and Well Written Essays - 1000 words

Relationship - Essay Example on to jobs as service crew at two ice cream parlors and later on transferred to a travel agency as an accounting assistant and travel agent at the same time. I did all this to help my mother who is the only close family member with me here in America. My father passed away some years ago and all my determined efforts are both to help out my mother and prove to myself and perhaps to my late father that I can make it out on my own. My job at the travel company entailed a lot of accounting work and was happy this is so because it closely correlated with my college degree. My fluency with both Chinese and English together with a third language was really a big help in my job with this casino-related travel company where I got to meet lots of people, greatly improved my marketing and selling abilities, enhanced my people skills and most importantly, gave the needed practice to boost my self-confidence. This job also gave me the much-needed work experience which was all more valuable as it related to what I am pursuing in college. Hardships I had encountered made me a stronger person and I hope this will help make me realize my full potentials. I am ambitious and totally focused on my life goals; probably also because I am a woman. If a person will ask me why I strive so hard, I will perhaps answer it is because I am a woman and I need to prove to myself and everybody that I can do the same job even better; that I can also accomplish great things when given the chance. I consider this opportunity to study in the United States as a rare once-in-a-lifetime chance which I will obviously not just squander away doing inconsequential things. I dream big and aspire for bigger things to come. At the moment, I had temporarily given up my job to concentrate on my studies and I intend to fully achieve my dreams by totally focusing on it for the time being. I also know that sometimes it is harder for a woman to get ahead in this society despite some progress towards gender

Tuesday, September 10, 2019

Irish Folk Costume Essay Example | Topics and Well Written Essays - 3250 words

Irish Folk Costume - Essay Example The revival of Irish dancing caused viewing of the Irish national dress as a colorful and flashy. However in ancient Ireland people traditionally wore leine (Irish for shirt), trews (Irish for trousers) and long brats (Irish for cloaks) fastened with a brooch. These pieces of clothes (leine and brat) were the basic elements of ancient Irish dress for people in the upper classes. These lasted from the earliest recorded times down to the 16th century. Irish national dresses worn by people back in the eighth century have had great influence on the dresses that Irish dancers wear today. If anyone wants to get an idea of how Irish peasants looked like in the eighth century, one should just have a look at the dresses worn today by Irish dances. The dresses used in their shows are updated replicas of traditional dresses decorated with elaborate Celtic designs from the Book of Kells and emphasized with a Tara Brooch which is pinned to the shawl. The traditional colorful costume of Irish peasants stayed actual up to the beginning of the 20 th century. The Gaelic League was created in 1893. The aim of this organization was to promote Irish nationalism. To reach this aim the League organized Irish dance classes and competitions called Feisanna, which is â€Å"Festival† in Irish. The purpose of these classes and competitions was to make sure that people were dancing the national dance. The organizers believed that if people danced national Irish dances they would not go in for any other dances that weren’t Irish, English dances specifically.

Monday, September 9, 2019

BIOLOGY ASPECTS OF HEALTH AND DISEASE Essay Example | Topics and Well Written Essays - 2250 words

BIOLOGY ASPECTS OF HEALTH AND DISEASE - Essay Example Some of the information requires to be translated into taste, sound, touch and smell. This is why this system is important since it performs these actions. The system also controls body nerves The three systems are responsible in the communication of the body parts. Without one part, one path of relaying body signals will be incomplete. That is, failure of one system will lead automatically to bodily disorders. Every organ being vital assists the other systems in ensuring that the body parts functions well. Autonomic nervous system The function of this system is to control the functioning of the internal organs like intestines, heart and stomach. Additionally, this system is responsible in controlling some of the body muscles. For example, most of the time we do not recognize when the heart beats increase or when the blood vessels contract and expand, this one is responsible for the autonomic nervous system to take care of. Therefore the system conveys information from all parts of t he body. This system is normally Co ordinated by the hypothalamus and the system is a significant homeostasis process. Endocrine system This system consists of glands which produce hormones to the blood streams. It produces chemicals which assist in controlling the body’s metabolic activities. ... The hypothalamus is an area between the brain stem and cerebrum that is responsible for controlling sleep patterns, body temperature, thirst, hunger, visual and auditory reflexes. Andersen and J. M. (2002, p.10-15) It is also responsible for communication between the cerebellum and other vital parts of the brain and also the selection of stimuli which are sent to the brain. The hypothalamus serves as a link between the endocrine system, autonomic and central nervous system. The role of the hypothalamus in controlling feeding behavior while linking all the three systems The hypothalamus plays a key role in the homeostasis of energy in triggering feeding behaviors. This is because the control of energy is important which makes eating the most fundamental aspect in maintaining body fats. The feeding behavior is a good example of how the hypothalamus links the endocrine system, central and autonomic nervous system. In the event when there is a deficiency in body fats, the endocrine syste m through a hormone called leptin comes in place sends stimuli to the hypothalamus. Charmandari, Tsigos, Chrousos (2005, p.265-270) In return the hypothalamus sends impulses to the autonomic nervous system and which are further relayed to the central nervous system and the final aspect is the feeling of hunger which motivates us to eat. Therefore the hypothalamus serves many purposes and is crucial in linking all the three systems. This interaction in return helps to control the mode of behavior in humans The functions and diseases of the brain Areas of function of the brain The brain is said to be the center of every signal sent by the body parts. Once a signal is sent to the brain, it acts by interpreting the signal and produces the action for the signal. The